Independent, brand-neutral guides to probiotic supplements. Ask us a question

About us

An independent guide to probiotic supplements, written in Newcastle.

Probiotic Supplements UK is a small team in Newcastle upon Tyne writing plain-English guides for people who want to understand probiotic supplements before they buy. We do not sell, make or rank supplements, so everything here is written to help you compare products for yourself.

  • Independent and brand-neutral
  • No products sold and no brand rankings
  • General information, never personal medical advice
Researcher in safety glasses examining samples under a microscope
Research-led guides

Who we are

Who writes our probiotic guides

We are a small team based in Newcastle upon Tyne who write about probiotic supplements for UK shoppers. Our guides answer the questions people tend to have when comparing probiotics, such as what the strain names mean, whether a bigger CFU number is worth paying for and why the pack says so little about what the product does.

Everything we publish is free to read. The guides cover probiotic types, strains, CFU counts, labels, storage and quality, and they are written for adults buying for themselves. Anyone buying for a child or managing a health condition should also speak to a pharmacist or GP.

At a glance

  • Based in: Newcastle upon Tyne, UK
  • Covers: probiotic types, strains, CFU, labels and storage
  • Sells: nothing, and we name no brands
  • Contact: email only, at info@probioticsupplements.co.uk

Why we stay brand-neutral

Probiotic supplements are hard to compare. Two products can list the same species but different strains, state their counts at different points in their shelf life and use packaging that protects the cultures to very different degrees. A guide that also sells or promotes products has a reason to blur those differences, so we have chosen not to sell, endorse or rank anything.

What brand-neutral means in practice

We do not name brands or products in our guides, and we do not publish star ratings, reviews or lists of top picks. Instead we explain the features that separate one product from another, so you can apply the same checks to any pack you pick up. Our guide on how to choose a probiotic supplement puts those checks in order.

Why we avoid health promises

No health claims are currently authorised for probiotics in Great Britain, and research on one strain does not automatically apply to another. We describe what research covers in careful, general terms and never present a product as a remedy for any health condition. Where a claim on a pack refers to an added vitamin or mineral, we point out that it relates to the nutrient rather than the cultures, as our guide to reading a probiotic label explains.

Our approach

How our guides are written and kept up to date

Every guide follows the same process, from the first question to later revisions.

  1. We start with a real question

    Each guide begins with something shoppers ask, such as what CFU means or how to store a probiotic after opening, and answers it directly.

  2. We check published sources

    We draw on published research and official UK guidance on food supplements, and we describe them in general terms rather than quoting single results.

  3. We keep the wording careful

    Findings about one strain are never stretched to a whole species, for the reasons set out in our strains guide. Nothing on the site is presented as a way to manage a health condition.

  4. We review and revise

    Guides are updated when labelling guidance changes, when strain names are revised or when a reader points out something that is unclear.

What we do not do

Being clear about our limits is part of staying independent.

We do not sell supplements

There is no shop on this site, no basket and no orders. We do not manufacture or supply probiotics to anyone.

We do not rank or review products

You will not find star ratings, reviews or lists of top picks here, and our guides do not name brands.

We do not give medical advice

Our guides and email replies are general information. For advice about your own health, medication, pregnancy or a child, speak to a pharmacist or GP.

We do not use your details for marketing

We use the details you send only to reply to you, and we will not add you to a mailing list unless you ask.

Where we are based

Probiotic Supplements UK is written in Newcastle upon Tyne, and our guides are for readers anywhere in the UK. We work by email only, which keeps every question and answer in writing, and there is no phone line or shop to visit.

If something in a guide is unclear, or you think a page needs updating, email info@probioticsupplements.co.uk or ask us a question using the form at the top of this page. Our contact page explains what we can and cannot help with.

FAQs

Questions about our site and guides

Who runs this site?

A small team based in Newcastle upon Tyne writes and maintains the site. We are independent of supplement brands and retailers, and we do not sell or manufacture probiotics.

Do you recommend particular brands?

No. We do not name, rank or review products. Our guides explain what to compare, so you can judge any product against the same checks.

Can you tell me which probiotic is right for me?

We cannot give personal advice, because the right choice can depend on your health, medication and circumstances. A pharmacist or GP can help with that, and we are happy to explain any term on a label.

Is the information on this site medical advice?

No. Our guides and email replies are general information about probiotic supplements and how they are labelled. For advice about your own health, speak to a pharmacist or GP.

How often are the guides updated?

We review guides when UK labelling guidance changes, when strain names are revised or when readers raise a question a page does not answer well. If you spot something out of date, please email us.

Questions about a probiotic label are always welcome

Send us your question and we will reply by email with general, brand-neutral information, or start with our buying guides.